December 2009
24 posts
5 tags
Need for cognition (NC) | Design and Marketing... →
The personality trait that measures a person’s craving for or enjoyment of thinking. Available research indicates that consumers who are high in NC are more likely to be responsive to the part of an advertisement that is rich in product related information or description; consumers who are relatively low on NC are more likely to be attracted to the background or peripheral aspects of an...
2 tags
Идеи за декорация: Идеи за баня →
Ако сте си инсталирате плочки е огромна работа, помислете отново! Refin излезе с нова концепция, фигуриращи в Cersaie 2009
4 tags
Solac CT8660 Отпуската топлина | Домашни потреби... →
Перфектен за хора със студени стъпала като е същото време предлага приятен, отпускащ масаж, които роактивира вашата циркулация
3 tags
Marketing gift shop: Amenities →
Is it opposite the busiest bus stop in town? If it is in an arcade, is it walkthrough or dead-end? What is at either end? Where is the nearest competition? Will your neighbours complement or compete with what you are planning to sell?
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Design to Cost | Brand Marketing →
In the development of new products, this is an approach that considers cost as its own design consideration, rather than as the outcome of a completed design. Here, costs would be based on projections about what consumers can afford and the nature of the competitive landscape. It helps build a business case prior to significant investment.
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Film and Flash Technology | Household Innovations →
Photograph quality relied as much on the performance of film and the lighting of the subject as on lens technology. In the days of long exposures, professional photographers became proficient at calculating exposure times through trial and error and controlled the light entering the camera merely by removing and replacing a lens cap.
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Marketing gift shop: KEEPING COSTS DOWN →
Keep your costs as low as possible when setting up to give your business every chance of success.You need to be ploughing your initial takings back into the business, expanding on your stock and introducing more expensive and unusual lines.
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Brand Awareness | Brand Marketing →
Brand awareness is commonly used in marketing communications to measure effectiveness. It investigates how many target customers have prior knowledge of a brand as measured by brand recognition and brand recall. Brand recognition (also called aided recall ) measures the extent to which a brand is remembered when its name is prompted; for example, “Are you familiar with the Sony brand?” Brand...
4 tags
Confusion matrix | Design and Marketing Dictionary →
Confusion matrix
Device used in discriminant analysis to assess the adequacy of the discriminant function or functions; the confusion matrix is essentially a cross-classification of the actual group membership categories and the predicted group membership categories and the entries are the number of observations falling into each cell.
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The Cart Before the Horse | Brand Marketing →
Today, the concept of branding has become a driving force as a business strategy and an industry of its own. Thousands of branding books are available through Amazon.com, and hundreds of marketing and advertising companies sell their “unique” branding services. These branding experts instruct companies to extend their brand identities to every corner of the company.
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Reference/standard price | Design and Marketing... →
The price consumers expect to pay for a certain item that serves as a frame of reference by which consumers compare prices of alternative brands. This is the power of prominent people to affect others’ consumption behaviors by virtue of product endorsements, distinctive fashion statements, or championing of causes. Referent power is important to many marketing strategies because consumers...
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The Illusion of Control | Brand Marketing →
Businesses have long lived under the pretense that the world in which we live is controllable. Even the language of business—plan, budget, target—contributes to this illusion. How did this come to be? Encouraged by the promises of the scientific revolution, businesses operated under the belief that, with the right systems and controls, anything could be accomplished. After all, wasn’t this the...
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Коледа в чаша | Декорацията на дома →
Да Коледа пристига - с цялото суетене около нея пазаруване харчене… но не бива да се забравя че за много хора коледа е и на дъното на чашата. Това са прекрасни форми за лед с новогодишно настроение - за подарък и за вас.
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Interaction error | Design and Marketing... →
An experimental error that occurs when subjects react differently to the independent variable because of a previous measurement. Example: if you were asked to participate in an opinion survey concerning Maruti cars, your reactions to subsequent Maruti commercials would be different from those who did not participate in the opinion survey to measure the effectiveness of the advertisement,...
4 tags
Market logistics | Design and Marketing Dictionary →
It refers to the planning the infrastructure to meet demand, then implementing and controlling the physical flows of materials and final goods from points of origin to points of use, to meet customer requirements at a profit.
5 tags
Major regional trading groups | Design and... →
There are major trading groups in every region of the world. These groups can be divided on the basis of types. These are: free-trade area, custom unions, and common market.
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Database Marketing | Brand Marketing →
This is a form of direct marketing that uses technology and customer (or potential customer) databases to generate personalized communications meant to promote a product or service. Database marketing emphasizes statistical techniques to develop customer behavior models, which are then used to target ideal customers. This form of marketing requires a significant commitment to maintaining the...
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Intensive distribution | Design and Marketing... →
One of the types of market coverage strategies which takes place when the companies stock their products in as many outlets as possible. These goods must be available where and when consumers want them. Producers of convenience and common raw materials typically seek intensive distribution. This often maximizes producers’ sales and lets retailers offer many brands and product versions.
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Интериор и аксесоари за баня →
Не е тайна, хубавата банята може да вдигне стойността на вашия дом и да го направи по-желателн от потенциалните купувачи. По надолу са представени 19 прекрасни интериора за баня и прилежащите им аксесоари. Надявам се те да ви донасът вдъхновение и нови идеи за подобряване на стила в това така важно помещение във всеки красив дом.
4 tags
Intensive distribution | Design and Marketing... →
One of the types of market coverage strategies which takes place when the companies stock their products in as many outlets as possible. These goods must be available where and when consumers want them. Producers of convenience and common raw materials typically seek intensive distribution. This often maximizes producers’ sales and lets retailers offer many brands and product versions.
4 tags
Major selling idea | Design and Marketing... →
The basis for the central theme or message idea in an advertising campaign. Advertising experts argue that for an ads campaign to be effective it must contain a big idea that attracts the consumer’s attention, gets a reaction, and sets the advertiser’s product or service apart from the competitior’s.
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Emulative product | Design and Marketing... →
A new product that imitates another product already in the market. It is somewhat different from previous products (not a pure me-too), but the difference is not substantial or significant.
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Continuity programs | Design and Marketing... →
Continuity programs
Special services and benefits extended to favored customers to encourage volume purchase. Airlines frequent flyer programmes are an example.
4 tags
Role theory | Design and Marketing Dictionary →
The perspective that much of consumer behavior resembles actions in a play. As in play, each consumer has lines, props, and costumes necessary to put on a good performance. Because people act out many different roles, they sometimes alter their consumption decisions depending on the particular ‘play’ they are at the time. The criteria they use to evaluate products and services in one of their...